Case Studies
Two accounts,
start to finish.
Every number here comes straight from the Google Ads account. I've left the client names out because they're not mine to share. Everything else is as it happened.
Edmonton renovation contractor: CA$94 to CA$34 per lead, same budget
This contractor was paying CA$94 for every real lead. We kept the budget the same, paused the ad groups that never produced a call, added Performance Max and cut the searches that were wasting money. By mid-2026 it was bringing in 2.8 times the leads at CA$34 each, even though Google's own report claimed CA$14.79.
-64%
Cost per lead
2.8×
Real leads
Same
Ad spend
Addiction and mental health facility: 1,999 patient inquiries at CA$24 each
The account came to us spending about CA$22k a quarter, and its tracking had logged 57 conversions in two and a half years. Nobody could tell which ads brought in patients. We rebuilt the call and form tracking, sorted the campaigns by what people were actually looking for, and kept every ad inside Google's healthcare rules. From January to August 2026 it brought in 1,999 patient inquiries at CA$24.01 each.
CA$24
Cost per inquiry
1,999
Patient inquiries
57
Before the rebuild
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