Case Studies
Real campaigns.
Real results.
Everything here is based on actual campaign data — no fake numbers, no inflated claims. Client names are anonymised, but the results are real.
820 Patient Appointments at $13.74 Each — Local Chiropractic Clinic
$64 CPA. That's where this clinic was bleeding money. In 8 months, I rebuilt their Google Ads from the ground up — launching urgent 'Same Day Appointment' campaigns and layering in Performance Max — until we hit a $13.74 blended CPA and 820 appointments delivered in a single year.
820
Appointments Generated
$13.74
Blended CPA
$8.50
Performance Max CPA
CPA Cut 60%, Volume Tripled — Multi-Location Kitchen Remodeling Contractor
The account was spending $13k/month but bleeding it on DIY searchers and informational clicks that would never buy a $20k kitchen. I stripped it back, restructured it city by city, and within months the CPA dropped from $42.43 to $17.50 — while lead volume hit record highs.
-60%
CPA Reduction
17,800+
YTD Leads
$425k+
Budget Managed YTD
From $197 to $80 Per Lead — Premium Addiction Recovery & Mental Health Facility
One service line was bleeding at a $197.20 cost-per-lead. The problem wasn't the budget — it was that informational searches were flooding in and burning every dollar. I restructured the account around clinical intent, navigated Google's strict healthcare policies, and drove 1,999 high-ticket patient inquiries at a $24.01 blended CPA.
-59%
PTSD CPA Reduction
1,999
Total Patient Inquiries
$24.01
Blended Account CPA
Work With Me
Have a specific industry or challenge in mind?
I've likely worked in it. Tell me what you're dealing with and I'll tell you honestly whether I can help.
Let's Talk