Abhinav Rathore

I started with Digital Deepak's internship after my BBA. It worked differently from a course: you paid ₹15,000 up front and earned it back only by finishing a real project every week. Build a website. Run an ad. Write the emails.

I didn't miss a single week. It taught me the habit I still work by: a result only counts if it's real and it's on time.

My first agency job was in Noida, running Google Ads for seven to ten real-estate developers at a time, across Delhi, Mumbai, Bangalore, Pune and Dubai. Most of them called me directly.

Real-estate people don't care about click-through rates. They want to know which rupee brought which site visit. Answering that on the phone every week taught me more than any course.

Since 2023 I've run Google Ads for Canadian businesses through an agency, on Canadian business hours: clinics, dental offices, contractors, a rehab centre, local shops. Over 80 accounts so far, about CA$1.3M a year in spend.

By the time a clinic in Ontario opens its doors, I've gone through its search terms and checked yesterday's calls. You talk to the person doing the work, while you're at work.

A new account landed in my list, and the dashboard looked great: about 3,000 conversions. Then I opened the conversion settings. Clicks on the phone number were being counted as leads, and so were page views. When I counted the calls and forms that were real, it was a few hundred.

Nobody had lied on purpose. The account was measuring the wrong thing, and Google's AI was very good at finding more of it. That matters more every year, because the AI does the bidding now. So I don't take the dashboard's word for it. I check what it's counting.